Gooruf.com is a vertical social network for finance (online since 2017) aiming to revolutionize the way we choose financial investments and products.
By leveraging the power of blockchain technology, GoorufCoin is the utility token that will enable this revolution.
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Gooruf.com is a vertical social network for finance (online since 2017) that brings together all the players of the industry in an unprecedented way, connecting users and financial providers (such as publishers, trainers, experts, banks, insurers, and brokers). The platform aggregates news, product sheets, reviews, opinions, advice and educational materials to help people navigate the world of finance, and choose investments and products in a savvy and informed manner. Just as TripAdvisor changed the way people make choices for their travels, Gooruf.com promotes crowd wisdom and quality content to improve personal finance management. The platform will also enable profiled, targeted advertising for financial firms. At the present, the Italian version of the website is the most developed; our UK and Asia editions are growing every day. Technical improvement based on blockchain is fast transforming Gooruf.com into a decentralized ecosystem.
What is GoorufCoin?
To further our mission of building a financial ecosystem, Gooruf.com is launching GoorufCoin with an ICO in Hong Kong. GUR is a utility token and the foundation of the digital economy within Gooruf.com, used to reward users and financial content providers for participating and contributing to the life of the platform and to allow financial firms to promote their products in the marketplace. Users will be able to redeem their tokens to access premium educational materials and special offers or discounts. Users will also have the chance to purchase and exchange GoorufCoins for fiat or crypto currencies through internal and external exchanges.
When Gooruf.com users and financial content providers contribute valuable content to the platform — an in-depth response to another user’s questions, a helpful review of a retail financial product, an insightful article — they will be rewarded in GoorufCoin.
Utilization by Users
Users can use GoorufCoin — either earned or bought — to access or buy educational content (e-books, training programs, online courses) and to unlock special offers and discounts from financial firms co-operating with the project, both inside and outside Gooruf.com proper.
Utilization by Firms
Financial firms can use GoorufCoin —converted from an initial fiat deposit via an automatic exchange — to buy visibility inside Gooruf.com and to better promote their content, offers or events; or to buy targeted leads of profiled users for direct engagement, improving conversion rates.
GoorufCoin Initial Coin Offering (ICO)
An ICO is the launch of a new crypto asset related to a specific project. In the past, many ICOs were launched by early stage projects — with the vast majority being in the idea phase — and the tokens were sold all at once to raise ambitious amounts of capital, maximizing their one-time fundraising. Shortly after their ICOs were completed, many tokens fell sharply in value, and some project owners even ran away with the money. Because of this, ICOs have garnered a bad reputation.
The GoorufCoin ICO is different:
- The project has been live for almost two years (since 2017) and has running operations in Italy, the UK, and Asia (Hong Kong).
- The owners, team and investors are well-known professionals who have been fully disclosed — showcasing commitment to the development of the project and sustained token adoption.
- The tokens will be sold in batches, over time, in order to cover operational and development costs — not asking for an exorbitant sum all at once.
Private Token Sales are scheduled to open on this website late 2018 (exact dates TBA) and GoorufCoin will soon be listed on an international exchange.
Gooruf.com is global project with offices and teams in Hong Kong, London, Milan and New York
Want to find out more?
Latest GoorufCoin summary
Latest GoorufCoin whitepaper
Gooruf and GoorufCoin presentation
Gooruf short presentation
Gooruf design strategy
Gooruf technical review
GoorufCoin Italian flyer
Gooruf Italian presentation
Gooruf CEO Federico Morgantini at SFF2018 Gooruf had the honor of covering the two biggest Asian FinTech events in 2018, keenly participating in both multi-day programs as media partners expressly invited by Finnovasia (HK) and the Monetary Authority of Singapore...read more
The Gooruf Project was featured on Forbes Italia in a segment reporting on the intersection of blockchain and finance. Gooruf CEO Federico Morgantini was also on Italian TV (Reteconomy), speaking at the 11'51" mark in the BFC clip....read more
Bridging the gaps between ideas, markets and money. Entrepreneurs, keynote speakers and professionals will dig into topics at the very center of the Crypto & Fintech scenes.read more
Gooruf.com is a social network for finance, media company and aggregator of resources from reliable news channels and individual experts to help people become financial «gurus».
The platform also allows consumers, professionals and companies to connect and help each other make better, wiser financial decisions.
Federico Morgantini, Cofounder and CEO of Gooruf.com presents the project and the GoorufCoin Launch.
GoorufCoin aims to reward users of financial services in a way never before seen in the financial industry.
Introducing the Coin
We announced the GoorufCoin at the ITForum in Rimini in June 2018 as part of the Forbes Live event where the team presented the project to the public and to investors.
Founder and CFO
Denis Masetti, born in Bologna, degree in economics, is the publisher of Blue Financial Communication. Active in the financial and advertorial sector and since 1981, he has held various roles and developed numerous business ventures. He directed Arte & Investmento, published by Finarte Edizioni of Milan, before becoming managing director of Campus and commercial director of Class Editori.
In 1995 he founded Blue Financial Communication, where he became president. With BFC, in 1997, he launched the site www.bluerating.com, followed by various publications: Hedge, Advisor, Soldi and Bluerating. He also contributed to the creation and management of the weekly Bloomberg Investimenti, where he was a partner and member of the board. Moreover, he was managing director and shareholder of Fida (Finance and Data Analysis), a leader in Italy in the management and analysis of financial products. Journalist and author since 1993, he has also written the following books: Index-linked and unit-linked, the insurance policies that invest in the stock market – 1997 published by Sperling & Kupfer; Finance online, Internet and finance at the turn of 2000 – 1999 Editions Fag; Hedge funds, a resource for investors – 2003, published by Wiley Finance, London.
Co-Founder and CEO Gooruf LTD
Since 1998, after graduating in Mechanical Engineering at the Politecnico di Milano, Federico has started businesses in multiple fields.
His experience in Digital Industry dates back over two decades (1997) to when he founded one of the most prominent web marketing companies in Italy, Sintetica srl.
In 2002 he became a partner and marketing manager of MotoHP, a magazine dedicated to the world of motorcycles.
In 2004 he moved to Shanghai where he opened the StudioMorgantioni, consulting to support the entry and development of Italian companies and startups in Asia. Main strategy was to leverage the local digital marketing channels.
In 2016 he started developing Gooruf project in collaboration with Blue Financial Communication Spa, company listed at the AIM Milan Stok Market. Since 2018 he is one of the Board of Director of the holding company and CEO of Gooruf Ltd.
Since the ‘90s he had the passion for writing and he was author of many articles in different magazine and of the book “Un italiano in Shanghai” (Albatros, 2011). As a natural self-starter, he was also once standing VP of Young Entrepreneurs of Milan.
Programmer since 2002 and web developer since 2013, Marco moved from Venice to London in late 2015 and a few months later embraced Gooruf project from the very beginning. As CTO, he is responsible for all the web development of the platform, from project management to full stack development. Passionate about technology and green field projects, he found in Gooruf the perfect scenario to create a whole platform from the ground up, based on the most cutting edge frameworks and web tools.
After scientific and economic studies, he has been an entrepreneur and CEO for over twenty years in several ventures, mostly in the IT, digital and innovation space. During one of his venture, a start-up based on Internet of Things, he discovered the potentials of the blockchain and he started his focus in it till to become one of the most expert in the field in Italy.
He is experienced in managing quick growing and distributed teams, leading them to the development of complex innovative projects. Now he is active in several projects based on the DLT and cryptocurrencies, in Europe, US, and Asia.
Raffaele is an attorney, qualified to practice law in Italy, founder of Battaglini-De Sabato Law Firm. He offers legal advice to SMEs and start-ups in the realms of innovation, internationalisation, M&A deals, corporate matters and contracts.
Regarding innovation, Raffaele is particularly active in the digital field, digital transformation phase and blockchain applications. He is a co-organizer of ‘Legal Hackers Torino’; the first-born Italian chapter of the global movement, ‘Legal Hackers’, which explores and develops creative solutions to some of the most pressing issues at the intersection of law and technology. As part of the Gooruf Team, he supervises the management of transactions and contracts with other entities.
Chien He Wong
Hong-Kong based legal consultancy specialised in innovative ventures
Pigreco Corporate Finance Srl
Italian independent consulting firm, founded in 2000, expert in extraordinary operations such as M&As, divestitures and financial restructuring.
Blue Financial Communication Spa
Milan-based media company with 20 years of expertise in the production of online and printed financial magazines.
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