is a vertical social network for finance (online since 2017) aiming to revolutionize the way we choose financial investments and products.

By leveraging the power of blockchain technology, GoorufCoin is the rewarding token that will enable this revolution.

Sign up to stay updated and to receive your first 100 GoorufCoin for free.

GoorufCoin is not for sale and there is no official Airdrop.

About is a vertical social network for finance (online since 2017) that brings together all the players of the industry in an unprecedented way, connecting users and financial providers (such as publishers, trainers, experts, banks, insurers, and brokers). The platform aggregates news, product sheets, reviews, opinions, advice and educational materials to help people navigate the world of finance, and choose investments and products in a savvy and informed manner. Just as TripAdvisor changed the way people make choices for their travels, promotes crowd wisdom and quality content to improve personal finance management. The platform will also enable profiled, targeted advertising for financial firms. At the present, the Italian version of the website is the most developed; our UK and Asia editions are growing every day.

What is GoorufCoin?

To further our mission of reinventing the world of finance, is launching GoorufCoin. The GUR is a utility token and the foundation of the digital economy within Its main function is to reward users for contributions to the life of the platform and for the attention to the promotion from financial firms.

Users will be able to redeem their tokens to access premium educational materials and special offers and discounts from and its partners (redeem-network), at a fixed value of 1 GUR = 0,01 USD, or transfer it to third parts.

The GoorufCoin can be earned, but not bought inside the Gooruf Platform.

The GoorufCoin doesn’t give holders any rights in the management, revenue and ownership of the Gooruf Platform and the related legal companies. The GoorufCoin is only a Utility Token allowing to enjoy services and products related to the Gooruf Platform and its partners (redeem-network).

Global Project is global project with offices and teams in Hong Kong, London, Milan and New York

Want to find out more?

Latest GoorufCoin summary

Latest GoorufCoin whitepaper

Gooruf short presentation

Gooruf design strategy

Gooruf technical review

GoorufCoin Italian flyer

Gooruf Italian presentation


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Why is a social network for finance, media company and aggregator of resources from reliable news channels and individual experts to help people become financial «gurus».

The platform also allows consumers, professionals and companies to connect and help each other make better, wiser financial decisions.


Federico Morgantini, Cofounder and CEO of presents the project and the GoorufCoin Launch.

GoorufCoin aims to reward users of financial services in a way never before seen in the financial industry. 

Introducing the Coin

We announced the GoorufCoin at the ITForum in Rimini in June 2018 as part of the Forbes Live event where the team presented the project to the public and to investors. 


Denis Masetti

Denis Masetti

Founder and CFO

Denis Masetti, born in Bologna, degree in economics, is the publisher of Blue Financial Communication. Active in the financial and advertorial sector and since 1981, he has held various roles and developed numerous business ventures. He directed Arte & Investmento, published by Finarte Edizioni of Milan, before becoming managing director of Campus and commercial director of Class Editori.

In 1995 he founded Blue Financial Communication, where he became president. With BFC, in 1997, he launched the site, followed by various publications: Hedge, Advisor, Soldi and Bluerating. He also contributed to the creation and management of the weekly Bloomberg Investimenti, where he was a partner and member of the board. Moreover, he was managing director and shareholder of Fida (Finance and Data Analysis), a leader in Italy in the management and analysis of financial products. Journalist and author since 1993, he has also written the following books: Index-linked and unit-linked, the insurance policies that invest in the stock market – 1997 published by Sperling & Kupfer; Finance online, Internet and finance at the turn of 2000 – 1999 Editions Fag; Hedge funds, a resource for investors – 2003, published by Wiley Finance, London.

Federico Morgantini

Federico Morgantini

Co-Founder and CEO Gooruf LTD

Since 1998, after graduating in Mechanical Engineering at the Politecnico di Milano, Federico has started businesses in multiple fields.
His experience in Digital Industry dates back over two decades (1997) to when he founded one of the most prominent web marketing companies in Italy, Sintetica srl.
In 2002 he became a partner and marketing manager of MotoHP, a magazine dedicated to the world of motorcycles.
In 2004 he moved to Shanghai where he opened the StudioMorgantioni, consulting to support the entry and development of Italian companies and startups in Asia. Main strategy was to leverage the local digital marketing channels.
In 2016 he started developing Gooruf project in collaboration with Blue Financial Communication Spa, company listed at the AIM Milan Stok Market. Since 2018 he is one of the Board of Director of the holding company and CEO of Gooruf Ltd.
Since the ‘90s he had the passion for writing and he was author of many articles in different magazine and of the book “Un italiano in Shanghai” (Albatros, 2011). As a natural self-starter, he was also once standing VP of Young Entrepreneurs of Milan.

Marco Cazzaro

Marco Cazzaro


Programmer since 2002 and web developer since 2013, Marco moved from Venice to London in late 2015 and a few months later embraced Gooruf project from the very beginning. As CTO, he is responsible for all the web development of the platform, from project management to full stack development. Passionate about technology and green field projects, he found in Gooruf the perfect scenario to create a whole platform from the ground up, based on the most cutting edge frameworks and web tools.

Amedeo Perna

Amedeo Perna

Blockchain Developer

After scientific and economic studies, he has been an entrepreneur and CEO for over twenty years in several ventures, mostly in the IT, digital and innovation space. During one of his venture, a start-up based on Internet of Things, he discovered the potentials of the blockchain and he started his focus in it till to become one of the most expert in the field in Italy.
He is experienced in managing quick growing and distributed teams, leading them to the development of complex innovative projects. Now he is active in several projects based on the DLT and cryptocurrencies, in Europe, US, and Asia.

Raffaele Battaglini

Raffaele Battaglini

Legal Supervisor

Raffaele is an attorney, qualified to practice law in Italy, founder of Battaglini-De Sabato Law Firm. He offers legal advice to SMEs and start-ups in the realms of innovation, internationalisation, M&A deals, corporate matters and contracts.
Regarding innovation, Raffaele is particularly active in the digital field, digital transformation phase and blockchain applications. He is a co-organizer of ‘Legal Hackers Torino’; the first-born Italian chapter of the global movement, ‘Legal Hackers’, which explores and develops creative solutions to some of the most pressing issues at the intersection of law and technology. As part of the Gooruf Team, he supervises the management of transactions and contracts with other entities.

Chien He Wong

Chien He Wong

Marketing Manager

Davide Verrengia

Davide Verrengia

Sales Manager

Anaïs Borri

Anaïs Borri

Content Manager


Bottled Limited

Bottled Limited

Hong-Kong based legal consultancy specialised in innovative ventures

Pigreco Corporate Finance Srl

Pigreco Corporate Finance Srl

Italian independent consulting firm, founded in 2000, expert in extraordinary operations such as M&As, divestitures and financial restructuring.

Blue Financial Communication Spa

Blue Financial Communication Spa

Milan-based media company with 20 years of expertise in the production of online and printed financial magazines.

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